From digital to print (and more)—make sure your small to mid-sized business brand is up to speed with the trends for 2020. 

Develop an action plan to grow your business and reach your ideal customer audience.

Learn why it’s important to regularly update your website to continue to drive traffic and boost sales. 

From Asana to Slack, learn about tools and tips for time management, project management, and effective communications to help your brand run more smoothly.

Learn how to prepare your business for time off and why taking a break can help your business succeed. 

What is branding and what are the essential terms and concepts an entrepreneur should know when building a successful brand?

Learn how to generate leads and traffic to your site with online interactive quizzes.

When it comes to branding, typeface choice is a decision that should not be taken lightly. Before you consider which typeface you want to incorporate into your branding, you’ll want to learn the basics of type classification. The majority of typefaces can be classified into one of four style groups: those with serifs, those without serifs, scripts, and decorative. But what actually is a serif or sans-serif font? What does it mean for a typeface to be handwritten? You may hear designers toss around terms like display font and sans-serif, and it may leave you thinking that you have no idea what they are talking about. You are not alone. Reference this blog post the next time you need to choose between typefaces for your branding.