When it comes to branding, typeface choice is a decision that should not be taken lightly. Before you consider which typeface you want to incorporate into your branding, you’ll want to learn the basics of type classification. The majority of typefaces can be classified into one of four style groups: those with serifs, those without serifs, scripts, and decorative. But what actually is a serif or sans-serif font? What does it mean for a typeface to be handwritten? You may hear designers toss around terms like display font and sans-serif, and it may leave you thinking that you have no idea what they are talking about. You are not alone. Reference this blog post the next time you need to choose between typefaces for your branding.