TRIANGLE ADVENTURE COMPANY
An Outdoors Brand Gets a New Look
This outdoor guiding company, based in Raleigh-Durham, North Carolina, offers full-service and custom outdoor experiences throughout the triangle area of NC and beyond. They specialize in group outings for corporations, schools, and families.
Triangle Adventure Company is
Our Challenge
Triangle Adventure Company (TaCo) was looking for a new look for its brand in honor of the organization’s 10-year anniversary. They reached out to our team to help them elevate their brand identity. The brand’s logo was outdated—less than optimal colors, typography, and the design aimed to condense too many various ideas into a single logo.
Our challenge was to boost this brand’s look into the 21st century and better align its visual branding with the highly-tailored services the organization provides.
Our Solution
To develop the brand’s new logo, we started with the name and then stripped the logo down to its bare essentials. By forming a typography-based logo, we were able to easily formulate the text in a dynamic way while illustrating the adventurous nature of Triangle Adventure Company.
The functionality of this rebranded logo can be attributed to how legible it is at a great distance—in the outdoors industry, it will likely be read at a distance, on company transport vans, bumper sticker, kayaks, SUPS, etc.
The end result is a new look and feel that is forward-thinking, professional, and speaks to the diverse community of adventurers in the Raleigh-Durham region.
