The Look (Visuals)

For Transformational Wellness’s rebranding, we wanted to bring in some color and movement to evoke the feeling her clients experience when they work with Alison to transform their lives. Her previous branding was all in black and white, and we felt that she should bring in some warmth. For her logo, we designed an abstract, energetic graphic element and paired it with graphic hands to symbolize energy and movement, as well as the hands-on bodywork for which Alison is known We chose clean, classic typography, and we used a rich teal/blue hue as the anchor point of the color scheme paired with a couple variations of the blue hues with a strong warm yellow to accent the deep blue.

Alison's original website was set up on Squarespace; however, it was very text heavy and lacked a clear call to action to capture her visitor’s’ attention. We started from scratch and rebuilt Alison’s entire website with the intention to make it more user-friendly, easy to navigate, visually beautiful with language that resonates with her potential customer. We worked with Alison to craft compelling copy and eye-catching design for her About, Welcome, Services, and Contact pages. Our coaching sessions explored getting to the heart of her brand. We pin-pointed her target customer, revised her service and offerings to be more robust and dynamic, identified her brand’s core traits and values, and worked to integrate all of this information into her messaging so that her brand stands out among other wellness brands.