Why AI Content Can’t Compete with a Human Copywriter (Especially When It Comes To Branding)

While the potential for artificial intelligence (AI) has been touted for some time, AI arguably went mainstream this year thanks to ChatGPT. According to USB, the generative AI app boasts the fastest growing user base in history. AI, writ large, refers to algorithms that don’t merely complete particular tasks, but modify how they do so as new data comes in. Generative AI, meanwhile, is a subset in which the task at-hand (as the name suggests) is to generate content.