10 Questions to Ask Yourself: Annual Review and Reflection for Brands and Business Owners

1. What do I consider the highlight(s) of my year? (list any accomplishments and positive shifts in your business—these can be small or large in terms of significance) 

2. What do I consider to be the lowest points in my year? (list any problems, challenges, or missteps that you experienced) 

3. What have I learned from these experiences? 

4. What could I have done differently? 

5. What is one thing I’d like to start or change next year? 

6. What was my favorite project, client, etc., this year? Why? 

7. What was my least favorite project, client, etc.? Why?

8. This time next year, how do I want to feel?

9. What is one thing I can do to prepare for next year?

10. What is one thing I can let go of this year to make next year feel even better?