Making a Clean Sweep: A Suds-ational Branding & Packaging Design for Artisanal Soap Company
For this Oakland-based skincare brand for women, our goals were to create a brand visual that is memorable, readable, dynamic, classic, and beautiful. We crafted a brand story that is inspired by the idea of feeling comforted, nourished, soothed, comfortable, and supported, and developed a brand identity that celebrates self-care, beauty in aging, and the empowerment of women.
This brand came to us with a vision: to create a brand identity and packaging design that truly reflected its artisanal, eco-friendly ethos and high-quality products. They wanted their brand to stand out in the crowded craft soap market and appeal to consumers who value natural, handcrafted goods. We worked with its founder to develop a more enhanced version of her skincare line that appeals to her ideal audience. As her branding partner, we built the best foundation for the brand message and developed a standout brand look and feel that will position the brand’s products in the growing market
The Details of the Branding for this Hand-Crafted Soap Company
We started by immersing ourselves in the world of artisanal skincare making. Understanding the craft, the process, and the passion behind Antoure was crucial to creating a brand identity and packaging design that was authentic and resonant.
For this skincare brand for women, our goals were to create a brand visual that is memorable, readable, dynamic, classic, and beautiful. We crafted a brand story that is inspired by the idea of feeling comforted, nourished, soothed, comfortable, and supported, and developed a brand identity that celebrates self-care, beauty in aging, and the empowerment of women.
Inspired by the nautilus shell and how it symbolizes growth, a journey, renewal, evolution, and change, as well as, again, the idea of comfort, this brand look and feel is honest, genuine, and comforting “like a good friend who really understands and who you can be yourself around”. Antoure is the friend who tells you the truth and always has your back. When engaging with Antoure, consumers feel that they aren’t being judged, and they feel better about themselves when using the product.
We developed a brand identity that was as unique and handcrafted as the soaps themselves. The logo, a blend of modern, luxurious, and natural elements, perfectly encapsulates the brand's artisanal, holistic ethos. The color palette, inspired by nature, further reinforces the brand's commitment to using all-natural ingredients.
Your Branding Journey Starts Here
Are you an artisanal brand looking for support? Whether you're a small business owner or an artisan, The Look & The Feel is here to help you create a brand identity and packaging design that truly reflects your vision and values.
Let's embark on this branding journey together and create something extraordinary.