Amy Minkoff is a Certified Professional Coach specializing in VIP Coaching for achieving personal and professional success. She’s also a sought-after speaker and dynamic facilitator for workshops and events.  

When New Jersey-based coach Amy Minkoff came to us for branding help, we were excited to elevate her branding. Her enthusiasm for the work she does is powerful, and we knew we wanted to help translate that energy to her brand look and feel. 

Amy came to us with an existing logo and color palette, which we optimized for her new website. Her main goal was to elevate her existing branding and give it a more consistent, clean, and fresh look and feel. 

Together, we developed a coaching brand that is supportive, professional, and nurturing. 

We worked with Amy to develop a lead magnet inspired by her principle coaching program—Take Charge of Your Life—to drive traffic to her site and build her email list. We also created an email welcome series to onboard new subscribers to her email list. Amy’s calls herself a Happy Success Catalyst—all content we created was designed in mind to content helped to support Amy’s mission to help others reach more success and truly love their life, doing what they love—their ultimate happy success.

Brand Positioning
Moodboard
Typography
Tagline
Voice and Tone
Coaching

Marketing 
Lead magnet
Email welcome series
 Business Card 
Social media profile

Website Content, Design, and Development