WE MAKE BRANDING OUR BUSINESS.

We build brands from scratch, and we make existing brands better with smart design, compelling copy, and innovative strategy.

Woman entrepreneur contemplating paint samples with a thoughtful expression, exploring color options for brand color palette.

Wherever your brand takes you, we’ve got you covered.

We’re not just a branding agency—we’re your one-stop shop for all your branding and marketing needs. We work with global and national brands, and we support small businesses that are mighty in their own way.

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Check any boxes?

We might be a fit for you if your brand has…

  • Lack of Brand Recognition

  • Inconsistent Brand Messaging

  • Outdated or Unappealing Visuals

  • Confusing or Irrelevant Messaging

  • Declining Sales

  • Low Customer Engagement

  • Unsuccessful Campaigns

  • Limited Time 

  • Decrease in Web Traffic 

  • Inability to Standout Among Competitors

Feel familiar? Let’s fix that.

WE’VE GOT YOU COVERED!

Think of us as your one-stop-shop for all your branding and marketing needs. Our core specialties include:

Logo & Brand Identity Development

Build your brand recognition with a solid look and feel.

Brand Strategy

Reach more customers and stand out with innovative brand strategy and positioning.

Digital & Print Design

Attract your customers with exceptional visuals.

Copywriting & Content Development

Engage your customers with captivating content.

Website Design & Development

Make your website work for you and convert visitors to customers.

UI/UX Design

Develop a better user experience for your online audience.

O U R A P P R O A C H

Founders of women-owned top branding agency based in Asheville, NC and Atlanta, GA—Shelly Jackson Buffington and Callie Cullum.

You don’t need a big agency, you need the right agency.

Our branding approach is thorough, hands-on, strategic, intentional, and—from what clients tell us—really fun. We know projects can come with their own inherent stressors, but we believe in infusing enthusiasm and excitement into our work so that your experience is rewarding, enjoyable, and satisfactory. 

Brand Thoughts

 Are you looking to up your branding game and make a lasting impression? Look no further than our helpful blog! We've got a treasure trove of valuable insights and tips waiting for you—from creating a stunning logo that speaks volumes about your brand to solidifying your content marketing strategy, our blog covers it all.

WORD ON THE STREET

“I love my brand's new website—it's getting my business tons of attention and has brought in many new clients. Everyone raves about the design and the catchy copywriting. My business has gone from spotty, infrequent assignments to pretty much a full plate of deadlines every week!”

—Mary Lev, Spectacle Communications

TRUSTED BY

We're the perfect guide for your exciting brand journey—helping small businesses, nonprofits, and big brands find their footing and create unforgettable connections.

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With a spirit of curiosity and a thirst for discovery, The Look & The Feel can help you navigate through uncharted territories to uncover hidden opportunities. Our branding expertise will set you on a thrilling path to success. 

Let's embark on this exhilarating adventure together and unlock the untapped potential of your brand!